Joico Blonde Life Brightening Shampoo 1L

There is nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulphate-free Brightening Shampoo — a satisfying experience that lifts away dirt and oil, restores the hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulphate-free shampoos simply cannot muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How is that for fun?

Perfect choice for:
Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Here is how:
Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.

The inside secret:
Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that is swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Monoi oils hydrates, fights frizz, and boosts shine, resulting in exquisitely gleaming, on-tone blonde hair.